30”
Ubank - Great Savers, Bad Gamers
Led ideation and copywriting for the ‘Great Savers, Bad Gamers’ campaign, a bank owning its noob status across in-game ads, a playable mini-game, Twitch, YouTube, social and a PAX activation.
The campaign generated 30.6M impressions and 190K engagements.
6” - Unreal
6” - Targets
Credits:
Creative Director: Callam Hanks
Director/DOP: Jake Ward